Available for Strategic Partnerships

UX Research Meets Strategic Content

Strategic content partnerships combining 2 years hands-on SaaS startup experience (marketing, onboarding, sales, operations) with Product Manager and UX/UI research expertise for SaaS, app, and B2B tech brands in Salt Lake City's tech ecosystem.

2Yrs SaaS Startup
PM Product Mgmt
UX Research
View My Work Discuss Partnership →

About Me

Hey there! I'm Felicia, and I believe that effective SaaS content comes from actually living the product lifecycle—not just theorizing about it. With a Business Bachelor's degree in Experience Design & Management and 2 years at a SaaS startup doing marketing, onboarding, operations, and sales, I understand the complete customer journey from every angle.

My background includes Assistant Product Manager experience, UX/UI research, and customer experience strategy—the exact combination that translates technical features into benefits users actually care about. I've been in the trenches: onboarding confused customers, explaining complex features to non-technical users, and optimizing conversion funnels. I know what messaging works because I've tested it in real startup environments. Based in Salt Lake City's thriving tech hub, I'm connected to the ecosystem where innovation meets execution.

This combination of hands-on SaaS experience and UX expertise means I create content that drives product adoption and customer success—not just awareness. I've been the person explaining your product to skeptical prospects, guiding them through implementation, and ensuring they see value. I evaluate SaaS products the way your customers do because I've been both the seller and the user. This creates educational content that converts prospects into confident, activated customers.

Felicia Korth - SaaS Content Strategist
Strategic Services

My Approach

I combine UX research expertise with authentic user perspective to create educational content that drives product adoption and customer success for SaaS and B2B tech brands.

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SaaS Startup Expertise

2 years at a SaaS startup covering marketing, customer onboarding, operations, and sales—plus Assistant Product Manager experience. I've lived the complete SaaS lifecycle from product development to customer success, giving me insider perspective on what messaging actually converts and retains users.

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Product & UX Authority

Experience Design degree plus UX/UI research background combined with Assistant Product Manager role. I understand both user needs and product strategy, creating content that speaks to technical capabilities, user benefits, and business value simultaneously.

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Tech Ecosystem Connection

Based in Salt Lake City's tech hub with strong LinkedIn connections in the space. I understand startup culture, product-market fit challenges, and what resonates with tech-savvy millennial users and buyers.

Strategic Content

UX-Driven Product Education

My approach combines user experience research with authentic product testing to create educational content that drives adoption, reduces friction, and increases customer success.

Product Education

User Problem → Product Solution Framework

Demonstrates core content skill: identifying real user pain points and positioning product as solution. Shows ability to create authentic problem-solution narratives that resonate with users experiencing genuine challenges—essential for SaaS feature demos and use case content.

Product Marketing Content
Consumer App

Staying Connected Across the Miles

Authentic testimonial showing how a family-sharing app transforms the experience of long-distance grandparenting. Demonstrates the ability to communicate emotional product value and real-world impact—key for consumer apps where the human connection drives downloads and retention.

Family Tech Content
User Education

Reducing Decision Anxiety Through Education

Addresses common user anxiety around product selection and demonstrates how educational content builds confidence in purchasing decisions. Directly applicable to SaaS where buyers need reassurance about implementation complexity, data security, or feature sufficiency.

Decision Support Content
Feature Explanation

Critical Feature Value Communication

Demonstrates ability to explain why seemingly simple features matter and deliver real value. Essential skill for SaaS content where distinguishing between "nice-to-have" and "must-have" capabilities drives conversion and prevents churn.

Feature Marketing Content
Productivity Solutions

Time-Saving Workflow Demonstrations

Shows ability to demonstrate efficiency gains and workflow improvements—core value proposition for productivity tools and B2B SaaS. Emphasizes practical benefits that matter to busy professionals seeking solutions that save time and reduce complexity.

Productivity Tool Content
App Engagement

Building Daily Habits Through App Integration

Genuine story of how a family builds consistent daily habits around a values-based app. Showcases the ability to communicate lifestyle integration and long-term habit formation—essential for apps where daily active use and emotional buy-in drive retention and reduce churn.

Faith & Family App Content
Strategic Partnership

Let's Connect

Ready to combine UX expertise with authentic user perspective? Let's discuss how strategic content can drive product adoption and customer success for your SaaS or B2B tech brand.

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